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We love crafting visual content that educates viewers about products, services, and causes. We care about inspiring and entertaining people through real-life stories with deep impact and emotion. 



We have a desire to really listen to our clients'

needs and we strive to earn trust from building relationships through collaboration.  We believe the key to getting the best result is capturing insightful content that brings to light your values, and strategic goals.


Visual storytelling is a key component of internet marketing for businesses and organizations. We help you to communicate effectively by producing creative media content that can transform your business.  





Framelight Visuals is lead by Kent Esmeier, a visual storyteller, with over 25 years of video experience. He has worked with producers and clients on hundreds of projects from broadcast programming and corporate campaigns, to independent films. His experience as a senior video professional has strengthened his confidence as a creative leader, as well as being an invaluable team member.










We start by asking a bunch of questions. What are your goals and objectives? What problems can we help you solve? After we listen and consider the project goals, we come back with some creative solutions and a detailed plan. 

Content Creation

This is when we start gathering interviews and footage to build a collection of exciting visuals. We follow the plan and gather as much material as we can to help tell the best stories. We do this through multi-camera video production, photography, drone aerials, & motion graphics. 

Visual Storytelling

This is the really exciting phase, as all of the content comes together. Sound bites are chosen, music is selected, and all the best shots are picked. We are following the plan by forming the content into a story that is unique and powerful. 



Contact Us

Framelight Visuals




4644 62nd Street

Holland, MI 49423