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Hi, I'm Kent.
I'm a Creative Media Professional. I've been helping to shape creative stories for more than a couple of decades now, but who's counting? I love the craft, I sweat the details, and I genuinely care how the final product looks and makes people feel.
I'm West Michigan-based. Happy to travel.
Easy to work with.
producer | director | editor | designer
videographer | drone pilot | photographer
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For the last nine years, I've been independent, working under the name Framelight Visuals; however, I rarely work alone.
I'm a Collaborator, a Partner, and a Leader.
I will work with just about anybody, Companies and Nonprofits, Agencies, Producers, Directors, Writers, Designers, anyone who needs my help telling a story and bringing a creative vision to life.
If you need a creative partner who shows up prepared, communicates clearly, and actually enjoys the process — let's talk.
Story-tellers need story-shapers, and I'm your guy.
Here are some stories I've helped to shape.
Here are some nice things my clients have said about working with me.
HOLDING
HUMAN
I started in broadcast — cutting sports content for ESPN, NBC, and ABC under deadline pressure with no room for error. That foundation shaped everything: a bias toward precision, a respect for the story, and a deep appreciation for the craft behind every frame, before "undo" was a thing.
Over the past decade running Framelight Visuals, I've produced everything from feature-length documentaries to nonprofit testimonials to content for organizations that needed someone who could deliver real cinematic value without a feature-length budget.
What I care about most is the human element. Whether I'm directing a CEO or a single mother sharing her story for the first time, my job is to make sure they feel heard — and that the audience feels it too.
I also stay curious. AI is moving at impossible-to-catch speeds. I am using AI-assisted workflows for image and video generation, voice-over, and custom music creation. Basically, I'm finding ways to serve clients smarter without ever letting the tool overshadow the story.
Here are some clips AI has helped me create.
These are the things I do well.
01 — Video Production & Direction from concept to delivery. I handle creative direction, cinematography, multi-camera production, field audio, and post — or slot in wherever your project needs me most.
02 — Brand & Testimonial Storytelling. The kind of content that builds trust. I specialize in capturing authentic voices and turning them into narratives that resonate with donors, customers, and communities.
03 — Documentary Production Long-form, human-first storytelling. I've produced and directed feature-length documentaries and know how to navigate the complexity, sensitivity, and logistics that come with the format.
04 — Post-Production & Finishing Color. Sound. Edit. Motion graphics. I've run full post pipelines for broadcast, film, and digital — and I know how to make the final product sing.
05 — Drone Video & Photography Licensed since 2018. Aerial coverage that adds production value without adding production headache.
06 — AI-Integrated Workflows Generative AI for image and audio, adaptive creative workflows, and a practical understanding of where these tools genuinely help (and where they don't).
Historically speaking . . .
I've worked across broadcast, film, corporate, and nonprofit — from analog tape to 4K pipelines, from linear suites to AI-assisted post. Here is where I've worked:
Framelight Visuals — Director / Producer / Owner (2016–Present) Leading creative strategy and production for corporate and nonprofit clients. Specializing in narrative video, documentary work, and AI-integrated content workflows.
Grooters Productions — Senior Editor (2007–2016) Led post-production for a full-service facility. Managed a team of editors and designers, oversaw digital infrastructure, and delivered feature films and hundreds of hours of video curriculum.
Innovative / Lingner Group — Editor & Post-Production Specialist (1997–2006) Broadcast editing for ESPN, NBC Sports, and ABC Sports. High-pressure, no-undo environments that built a foundation of technical discipline and creative precision.
Core Tools: Adobe Premiere Pro · After Effects · DaVinci Resolve · Avid Media Composer · AI Media Generation Tools · Licensed Drone Operator
Let's Chat!
Whether you're an agency looking for a reliable creative partner, a brand in need of a storyteller, or a nonprofit ready to capture something meaningful — I'd love to hear what you're working on.
Kent Esmeier
616.801.4248
kent@framelightvisuals.com
Back to work.
